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Ferris State University Social Media
Project type
Content Creation
Date
September - December 2024
Location
Big Rapids, MI
Role
Digital Content Creator & On-Camera Talent
As a Social Media Assistant and Digital Content Creator at Ferris State University, I contributed to the TikTok content strategy by creating engaging, relevant, and creative videos designed to increase student engagement and enhance the university's social media presence. Additionally, I acted as a key contributor in several TikTok videos, using my on-camera presence to help bring the university’s story to life.
My Contributions:
Content Creation: Conceptualized, scripted, and produced TikTok videos that highlighted campus life, university events, and student experiences.
On-Camera Talent: Acted in several TikToks to boost engagement and add a personal touch to the content.
Collaboration: Worked closely with the social media team to ensure alignment with Ferris State’s brand voice and campaign goals.
Performance Monitoring: Analyzed video performance data (views, likes, shares, comments) to optimize future campaigns and drive greater reach.
Note: This project was executed while I was an intern at Ferris State University. All content remains the property of the university.
