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My Story

Hi, I'm Megan Lesch, a digital marketer with a passion for blending data-driven strategy and creative solutions. My journey started with a degree in Computer Information Systems at Ferris State University, where I discovered how technology and marketing can work together to achieve real results.

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 I sought out opportunities to gain hands-on experience, which led me to join the American Marketing Association (AMA) at Ferris State. As Vice President of Communications, I managed communications, attended conferences, and participated in strategy competitions. These experiences sparked my deep interest in marketing and set the stage for my future roles.

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I went on to become the Digital Marketing Intern and later the Social Media Assistant and Digital Content Creator for Ferris State University. These roles allowed me to apply my skills in running paid campaigns, content creation, and performance analysis, while honing my ability to deliver results.

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Now, as I seek new opportunities, I’m excited to bring my technical expertise in marketing strategy, social media, and analytics to a forward-thinking team. I'm eager to contribute to innovative digital campaigns and continue growing in this ever-evolving field.

Key Strengths & Specialties

Group of Students at AMA Regionals

Digital Marketing Strategy

Planning campaigns that align with business goals

Group of Students Competing in a Marketing Competition

Email Marketing

Creating targeted campaigns that convert subscribers

Group of Students Smiling for Photo

Social Media Management & Content Creation

Building engaging content that drives audience growth

Group of Students at Collegiate Conference

Strong Communication Skills

Clear messaging across teams, platforms, and audiences

Group of students taking a selfie

Data Analysis & Campaign Optimization

Tracking performance and improving campaign effectiveness

Group of Students Smiling for Photo

Detail-Oriented & Highly Organized

Managing projects with accuracy and thoughtful structure

Certifications & Skills

Girls in Marketing Certification
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Skills

Digital Marketing Tools & Platforms
Google Ads · Google Analytics · Meta Business Suite · Hootsuite · Canva · Mailchimp · Adobe

Content & Social Media
Content Creation · Social Media Strategy · Campaign Management ·  Hashtag & Trend Research · Copywriting

Data & Analytics
Data Analysis · Performance Tracking · A/B Testing · KPI Reporting · Conversion Rate Optimization

Technical Skills
HTML & CSS Basics · Microsoft Excel · SQL · CMS Management

Soft Skills
Detail-Oriented · Organized · Creative Problem Solver · Strong Communicator · Adaptable · Collaborative Team Player

Contact

I'm always looking for new and exciting opportunities. Let's connect.

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