
My Story
Hi, I'm Megan Lesch, a digital marketer with a passion for blending data-driven strategy and creative solutions. My journey started with a degree in Computer Information Systems at Ferris State University, where I discovered how technology and marketing can work together to achieve real results.
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I sought out opportunities to gain hands-on experience, which led me to join the American Marketing Association (AMA) at Ferris State. As Vice President of Communications, I managed communications, attended conferences, and participated in strategy competitions. These experiences sparked my deep interest in marketing and set the stage for my future roles.
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I went on to become the Digital Marketing Intern and later the Social Media Assistant and Digital Content Creator for Ferris State University. These roles allowed me to apply my skills in running paid campaigns, content creation, and performance analysis, while honing my ability to deliver results.
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Now, as I seek new opportunities, I’m excited to bring my technical expertise in marketing strategy, social media, and analytics to a forward-thinking team. I'm eager to contribute to innovative digital campaigns and continue growing in this ever-evolving field.
Key Strengths & Specialties

Digital Marketing Strategy
Planning campaigns that align with business goals

Email Marketing
Creating targeted campaigns that convert subscribers

Social Media Management & Content Creation
Building engaging content that drives audience growth

Strong Communication Skills
Clear messaging across teams, platforms, and audiences

Data Analysis & Campaign Optimization
Tracking performance and improving campaign effectiveness

Detail-Oriented & Highly Organized
Managing projects with accuracy and thoughtful structure
Certifications & Skills
Skills
Digital Marketing Tools & Platforms
Google Ads · Google Analytics · Meta Business Suite · Hootsuite · Canva · Mailchimp · Adobe
Content & Social Media
Content Creation · Social Media Strategy · Campaign Management · Hashtag & Trend Research · Copywriting
Data & Analytics
Data Analysis · Performance Tracking · A/B Testing · KPI Reporting · Conversion Rate Optimization
Technical Skills
HTML & CSS Basics · Microsoft Excel · SQL · CMS Management
Soft Skills
Detail-Oriented · Organized · Creative Problem Solver · Strong Communicator · Adaptable · Collaborative Team Player

