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Construction Management Website Design & Digital Ad Campaign
Project type
Digital Marketing Campaign & Website Redesign
Date
May - August 2024
Location
Big Rapids, MI
Role
Digital Marketing Intern
As part of my internship with Ferris State University’s marketing team, I led the redesign of the Construction Management Program landing page to improve clarity, user experience, and prospective student engagement. I also helped execute a supporting digital ad campaign to drive targeted traffic to the new page.
My Contributions:
Collaborated with university stakeholders to plan and implement page updates.
Wrote and edited new copy for the landing page based on SEO and marketing goals.
Updated layout and visuals to better align with the university’s brand and user journey.
Developed and analyzed performance metrics from a Google Ads campaign tied to the page
Note: This page is part of the official Ferris State University website and reflects work completed during my time as a Digital Marketing Intern. All rights remain with the university.